By JULES LAVALLEE
Inês Abdalla is a trailblazing entrepreneur, skincare consultant, and founder of Inês Cosmetics, a premium beauty brand known for its dedication to clean, sustainable beauty. With a personal journey rooted in her own lifelong experience with sensitive skin, Inês has channeled her passion for skin health into creating products that empower women to embrace their natural beauty with confidence.
Backed by an MBA and extensive experience in entrepreneurial mentoring, Inês combines her business expertise with her deep knowledge of skincare to lead a brand that stands for more than just beauty—it represents integrity, innovation, and conscious living. Under her leadership, Inês Cosmetics has earned a reputation for delivering luxurious, cruelty-free DIY lash extensions and mineral makeup that are specially crafted for sensitive skin and eyes.
Inês is a visionary who believes that beauty should not come at the cost of one’s health or the environment. Her commitment to ethical, eco-friendly practices and a passion for empowering individuals shines through every aspect of her brand, making Inês Cosmetics a leading name in the clean beauty movement.
Tell us about your personal journey rooted in your lifelong experience with sensitive skin.
My personal journey into the world of skincare began unexpectedly when I was 21 years old. After undergoing a chemical peel at a clinic, I developed heightened skin sensitivity and began battling melasma and hyperpigmentation. This experience left me with numerous unanswered questions and a deep desire to understand what was happening to my skin. Despite consulting dermatologists, I often felt their solutions didn’t fully address my concerns or empower me with the knowledge I sought. Determined to find answers, I decided to study to become a professional skin consultant. During my studies, I made a shocking discovery: many common beauty products, including mascaras, contained harmful ingredients like formaldehyde or formaldehyde-releasing preservatives. Learning about the potential health risks associated with these chemicals was alarming to me:
• Skin and Eye Irritation: Formaldehyde can cause burns and irritation to the skin and eyes. In some cases, exposure can permanently affect vision.
• Allergic Reactions: It can lead to itchy, red rashes and may even cause blisters.
• Cancer Risk: Prolonged exposure to formaldehyde has been linked to an increased risk of certain types of cancer, including myeloid leukemia and cancers of the nasal cavity, paranasal sinuses, and nasopharynx.
Realizing that products meant to enhance our beauty could pose such serious health risks was a pivotal moment for me. I felt a responsibility to create safer alternatives for myself and others who might be unknowingly exposing themselves to these dangers. This revelation inspired me to establish Inês Cosmetics—a brand dedicated to providing high-quality, safe beauty products formulated specifically for sensitive skin.
With Inês Cosmetics, my goal is to merge the rich heritage of Arabian beauty with modern skincare science. I strive to offer products that not only make women feel beautiful but also protect their health by avoiding harmful chemicals. My personal experiences have shaped every aspect of the brand, from the selection of gentle, natural ingredients to the emphasis on empowering women to embrace their inner queens. Through Inês Cosmetics, I hope to make a positive impact on the beauty industry by prioritizing safety, transparency, and cultural authenticity.
How have you combined your business expertise with your deep knowledge of skincare?
Combining my business expertise with my deep knowledge of skincare has been an enriching journey that led me to establish InêSKN Consultancy. My background in business equipped me with the skills necessary to navigate the complexities of the beauty industry, from strategic planning to marketing and operations. However, it was my passion for skincare and the desire to make a meaningful impact that truly propelled me forward.
At InêSKN Consultancy, I offer personalized skincare consultations, drawing upon my professional training as a skin consultant and my personal experiences with sensitive skin. My aim is to educate and empower clients by providing tailored advice and effective strategies to address their unique skincare concerns. By bridging the gap between technical skincare knowledge and practical business applications, I’ve been able to help clients achieve not only healthier skin but also greater confidence.
The consultancy also collaborates with other businesses and start-ups in the beauty and personal care sector. Through these partnerships, I focus on integrating innovative technologies and clean beauty practices into product development and brand strategies. This holistic approach ensures that we’re not just creating products, but fostering a community centered around safety, efficacy, and empowerment.
Testimonials:
1. “As someone who’s in her 50s, I am more concerned about incorporating anti-ageing products into my skincare regimen. The consultancy, led by Inês, provided me with a personalized plan that includes sun protection, retinoids, and antioxidants, all while considering my skin’s sensitivity. My skin has never looked better, and I’m so grateful for the guidance and support.” — Aasma Khan
2. “Working with Inês has been an absolute pleasure. Her deep knowledge of skincare and her business acumen shine through in everything she does. The lash extensions from Inês Cosmetics are exceptional—comfortable for my sensitive eyes and incredibly stylish. I can’t recommend her services enough.” — Layla A.
What do you offer clients?
At Inês Cosmetics and InêSKN, I offer clients a comprehensive approach to beauty and skincare that combines high-quality products with personalized consultancy services.
Inês Cosmetics provides luxury beauty products specifically formulated for sensitive skin. My offerings include:
• Luxurious Lash Extensions: Designed to accentuate the natural beauty of the eyes while being gentle on sensitive skin. These lashes are inspired by legendary Arabian queens, embodying elegance and empowerment. They allow women to frame their eyes—the windows to the soul—without the risk of irritation from harsh chemicals like formaldehyde.
• Skincare Products Quality : Crafted with natural, safe ingredients that nourish and protect the skin. Each product is formulated to enhance beauty while ensuring health and comfort, avoiding common irritants found in many cosmetics.
By choosing Inês Cosmetics, clients receive products that not only enhance their appearance but also safeguard their skin’s wellbeing. My personal experience with sensitive skin drives my commitment to transparency and quality in every product.
Through InêSKN Consultancy, I offer personalized skincare consultations and services, drawing on my expertise as a professional skin consultant. Services include:
• Personalized Skincare Plans: I assess each client’s skin type and concerns to develop customized skincare routines that address specific needs such as sensitivity, aging, hyperpigmentation, or other issues.
• Educational Workshops: I host sessions to educate clients on skincare best practices, ingredient awareness, and how to maintain healthy skin. Empowering clients with knowledge is a key aspect of my approach.
• Product Recommendations: Based on individual assessments, I recommend products that are safe and effective, including those from Inês Cosmetics and other trusted brands suited to the client’s unique skin profile.
• Collaborations with Businesses: Through InêSKN, I collaborate with other startups and businesses in the beauty and personal care industry. My focus is on integrating innovative technologies and clean beauty practices into their offerings, promoting a wider impact on the industry.
By offering both high-quality products and expert consultancy services, I aim to provide clients with a holistic beauty experience. My goal is to empower individuals to feel confident and beautiful in their own skin by equipping them with the right tools, knowledge, and support.
Ultimately, I believe that beauty is deeply personal, and my mission is to help each client embrace their unique beauty journey with confidence and joy.
