Nastya Swan is more than an entrepreneur—she is a movement. A digital powerhouse, a beauty brand innovator, and an advocate for women’s empowerment, she is shaping a new era where confidence, authenticity, and business acumen go hand in hand.
Originally from Russia and now thriving in the U.S., Nastya has built a global presence by blending elegance, ambition, and authenticity in everything she does. As a content creator, she has inspired millions, showcasing a lifestyle that balances beauty, business, and self-expression. Her digital influence extends far beyond social media—it is a platform for empowerment, encouraging young women to embrace their femininity, build their own brands, and lead with confidence.
At the heart of her entrepreneurial success is POZELUI, a viral lip gloss brand that has captivated beauty lovers worldwide. Known for its unique flavors, aesthetic appeal, and innovative formulations, POZELUI isn’t just another beauty product—it’s a statement. It represents a new standard of luxury and individuality, encouraging women to celebrate their uniqueness with every application.
Recognized among the 100 successful women in the U.S., Nastya’s impact reaches far beyond the beauty industry. She is a symbol of fearless ambition and modern femininity, proving that women can own their power, redefine standards, and create legacies that inspire future generations.
Her journey is a testament to bold ideas, relentless determination, and the courage to break boundaries. Whether through beauty, business, or digital influence, Nastya Swan is leading a movement—one where women don’t just follow trends, they create them.
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