It started with a TikTok. A simple statement
“You either are the Golden Retriever chasing a man or the Black Cat attracting a man!”
a truth so simple, yet so piercing & relatable for millions of women.
“We attract. We don’t chase.”
That sentence came from Anna Kristina, a viral self development coach, podcaster, and dating influencer, not only famous for her “no bullshit” cut throat advice but also the creator behind the now, globally recognised Black Cat / Golden Retriever Theory. What started as a TikTok video in 2024 erupted into billions of views, endless stitches and debates, international press and a cultural reframe of how women think about love, power, and presence.
Anna Kristina was able to communicate a psychological relationship dynamic between men vs women through a simple analogy.
Men need to be golden retrievers in a relationship, doing the pursuing, chasing and happy to perform for their women. Not the other way around as women end up miserable.
Women need to be the “black cat” a little bit more invested in themselves than him or the relationship, first filling their own cup and then attending to his needs, but not always actively chasing love or validation from him.
The problem comes when Women turn into the golden retriever and start devaluing themselves by running after a man. Let’s break Anna Kristina’s Archetype down a bit further:
The Golden Retriever archetype represents the loyal, eager-to-please energy so many women unconsciously fall into. She is endlessly available, constantly giving, and always waiting to be chosen. Her sense of worth is tied to effort, the more she does, the more she believes she’ll be loved. That’s why she over-explains, over-texts, and rearranges her life to fit into someone else’s. She’s consistent, devoted, and reliable, but in doing so, she loses the very spark that creates attraction.
The Black Cat, on the other hand, is her opposite. She is independent, magnetic, and entirely self-contained. The Black Cat doesn’t chase: she attracts. She doesn’t beg for attention or audition for love, because she knows her value is inherent. Her presence is selective, her silence powerful, her boundaries unshakable. She reveals less than she knows, never over-explains, and is willing to walk away the moment she is not valued. This creates a dynamic of intrigue: people become addicted to her unpredictability, her quiet confidence, and her refusal to settle. Where the Golden Retriever seeks approval, the Black Cat commands authority. One waits to be chosen; the other knows she is the prize.
With billions of views on TikTok, and creating the most famous dating theory of GenZ, Anna Kristina didn’t hesitate to let this viral moment fade. She trademarked the Black Cat Theory, protected it as intellectual property, and began to build an ecosystem around it. What followed was not just influence, but also a business empire. Anna now offers 1:1 coaching packages, is selling mini courses with more exclusive Advice, on all things women empowerment, helping women to overcome insecurities, people pleasing tendencies and even goes as deep as how to effectively set boundaries, and how to rekindle the spark in your relationship or marriage.
The turning point came when Kendall Jenner and Hailey Bieber casually referenced the Black Cat Theory at the Met Gala. Overnight, Anna Kristina’s concept leapt from TikTok virality into mainstream culture. What could have been another passing trend became something else entirely: a cultural touchstone.
She launched the Black Cat Necklace in Dubai, a glittering event that drew international press and influencers, not just as jewelry, but as a symbol of sovereignty, worn by women worldwide as a declaration of self-worth. Anna wanted to give back to her community and create a jewellery piece that reminds Women to step into their black cat energy!
Shhhhh if you want your very own Black Cat Necklace, you can get yours HERE:
https://www.frankyamsterdam.com/en-al/products/black-cat-necklace
Anna Kristina has built a successful self-development business and scaled into the Black Cat Academy, an exclusive online community where thousands of women commit to transformation journeys, live group coaching sessions, personal Q&A sessions with Anna Kristina herself, monthly challenges and accountability forums.
Which you can get exclusive access here: https://stan.store/anna_kristina
The demand was undeniable: women didn’t just want to hear about the Black Cat philosophy. They wanted to embody it.
Today, Anna Kristina commands a digital presence that rivals entire media companies. Her TikTok and Instagram together generate over 400 million monthly views. Her podcast, Be Smart Play Dumb, has surpassed 1.5 million downloads in under a year, ranking in the top 5% globally. Her courses and programs sell out within days, fueling a consistent six-figure monthly revenue stream.
But the numbers only underscore what clients themselves say:
- “I stopped begging for attention and started commanding respect. My entire relationship shifted.”
- “I doubled my income after embodying Black Cat energy, not by working harder, but by refusing to settle.”
- “For the first time, I feel powerful, not desperate. He’s taking me out to dinner again and the romance is finally back, but more importantly, I’ve stopped chasing anything that doesn’t align.”
The testimonials reveal what the statistics cannot: this is not just dating advice.
This is a mindset shift. A philosophy of sovereignty, self-worth, and magnetism.
Anna Kristina has positioned herself not only as a leader in the dating space but as a businesswoman and cultural voice who understands how to turn virality into infrastructure.
Anyone can hit viral views but not everyone can build an ever lasting, sustainable infrastructure on the back of it. Her genius lies in the fusion: philosopher and entrepreneur, digital creator and strategist.
She didn’t just capture attention, she converted it into a movement, a marketplace, and a message that millions of women were already aching to hear.
“The Black Cat doesn’t chase, she attracts. And in that truth lies not just power in love, but in life, business, and legacy.” — Anna Kristina
If the past year is any indication, this is only the beginning of the Black Cat era.
Stay tuned for more to come from Anna Kristina.
TikTok: https://www.tiktok.com/@annakrstna?lang=en
Instagram: https://www.instagram.com/anna.krstna/?hl=en
Podcast: https://open.spotify.com/show/3lfTh3j9yBRK9EDbx8MiEy
