Fabi Saad is a Brazilian businesswoman, author, and advocate for women’s empowerment, widely recognized for her role in promoting gender equality and fostering the professional growth of women. As the founder of Mulheres Positivas (“Positive Women”), a global platform dedicated to empowering women, Fabi has built a legacy centered on leadership, innovation, and advocacy. Through her diverse career in business, media, and publishing, Fabi has become a powerful voice for women’s rights, entrepreneurship, and leadership.
Born in São Paulo, Brazil, Fabi Saad’s journey towards becoming a leading figure in women’s empowerment began with her solid educational foundation. She holds a degree in Social Communication from the Armando Alvares Penteado Foundation (FAAP), and later earned an MBA in Digital Marketing. She also specialized in Women’s Leadership at the prestigious University of Oxford, which equipped her with the knowledge and skills to pursue her passion for transforming the professional landscape for women.
The Birth of Mulheres Positivas and Advocacy for Women’s Empowerment
Fabi’s entrepreneurial journey began with the founding of Mulheres Positivas, a platform designed to promote the personal and professional development of women. Launched in 2014, Mulheres Positivas has become a vital resource for women across the globe, offering courses, training, and job opportunities. Fabi’s vision for the platform was to create a space where women could learn from one another, access career resources, and connect with empowering stories that inspire growth and success.
Under Fabi’s leadership, Mulheres Positivas has expanded beyond Brazil, reaching countries such as Mexico, Colombia, Spain, the United States, and the UAE. The platform has not only connected women globally but has also provided a wealth of resources aimed at tackling gender barriers and supporting women in achieving leadership roles.
Career in Media and Business
Fabi Saad has also made her mark in the media sector. She currently serves as a presenter on Record TV and Record News, hosting programs that further her mission of promoting women’s issues. Her role in media allows her to continue reaching wide audiences and advocating for the recognition and advancement of women in the workforce and beyond.
In addition to her work in media, Fabi held the position of Commercial Director for applications at the Bandeirantes Communication Group, where she played a significant role in shaping business strategies for digital platforms. This career experience enabled Fabi to integrate technology and business strategies into her work in empowering women and advancing her advocacy.
Contributions to Publishing and Leadership
As an author, Fabi has contributed extensively to the literature on entrepreneurship, leadership, and female empowerment. Her books have become essential reads for those interested in personal development and the promotion of women in leadership. Some of her most notable works include:
- Empreendedoras. Coaching – Dicas de Mulheres Inspiradoras (2015)
- Mulheres Positivas (2017)
- Mais do que Mulher-Maravilha… Mulher real (2021)
- Mulheres Positivas – 2ª Edição (2022)
- Mulheres Positivas que Inspiram (2024)
- Women Leaders and Sustainable Development for a Positive World (2024)
Fabi’s books address the various challenges faced by women in leadership, as well as practical tips for overcoming these challenges. Her writing is a powerful extension of her platform, offering women valuable insights into achieving success, navigating career development, and fostering self-confidence.
Recognitions, Achievements, and Global Influence
Fabi Saad has received numerous accolades for her impactful work, including being listed by Forbes in 2022 as one of the 20 most influential women in Brazil. Her efforts to empower women in business and society have inspired many, driving societal change and encouraging more women to take leadership roles.
Fabi’s influence continues to grow globally. In March 2025, she launched her book Women Leaders and Sustainable Development for a Positive World in Dubai, highlighting female leaders’ contributions to gender equality in Brazil, the UAE, the USA, and Italy. Through her work with Mulheres Positivas, her writing, and advocacy, Fabi remains a powerful advocate for women’s leadership and social change, inspiring women worldwide to lead and create lasting impact.
