KENYA ROBERSON: Redefining Fashion and Philanthrophy
Kenya Roberson’s journey in the fashion industry began over a decade ago. Early on, she joined Herve Leger, styling and selling a variety of dresses, immersing herself in the high-end fashion scene of Los Angeles. Her time in freelance modeling further expanded her network, connecting her with numerous industry leaders.
Kenya’s interest in the apparel resale industry grew, leading her to work for a wholesale company specializing in exports. Here, she gained significant knowledge in logistics and the intricacies of the fashion supply chain. Despite her corporate success, Kenya’s passion for high-end brands and her desire to make a more significant impact on the fashion industry never waned.
Driven by this passion, Kenya decided to combine her skills and experience to launch her own company, Elite Garment Distro. Founded with a mission to bridge the gap between luxury brands and global markets, the company quickly became a niche player in the industry. Elite Garment Distro excels not only in wholesale and export logistics but also in strong brand awareness, providing quality goods at exceptional prices to countries worldwide.
Kenya’s journey in fashion entrepreneurship is marked by innovation and resilience. During the COVID-19 pandemic, Elite Garment Distro adapted to market volatility, becoming a key player in liquidation. Kenya’s innovative approach to redistributing excess inventory from major brands to new markets not only cleared brand overstock but also promoted sustainability by preventing garments from ending up in landfills. This approach contributes to job creation in developing regions, aligning business success with social impact.
Beyond her business acumen, Kenya’s sense of philanthropy has grown alongside her professional journey. She has been actively involved in giving back to her local community and supporting various humanitarian projects worldwide. Elite Garment Distro frequently donates to charities and provides apparel and shoes to those in need. This commitment to social responsibility is a testament to Kenya’s belief in making a difference beyond the realm of business.
Kenya’s dedication to women’s empowerment is another pillar of her philosophy. She firmly believes that empowering women can fuel economic growth, leading to innovative ideas and discoveries. “Women have the ability to be just as innovative as men. When women are given the courage to expand on their ideas, we will have more discoveries and innovations,” Kenya asserts.
Balancing the demands of motherhood and entrepreneurship is a challenge Kenya navigates with grace. She emphasizes the importance of effective time management to ensure both areas of her life receive the attention they require. “In order to balance being a successful entrepreneur and being a mother, I always make sure to reserve time for both without overworking myself. I have learned to put family first and always prioritize my time with my kids while ensuring I have time dedicated to my business,” Kenya shares.
Kenya’s journey in the fashion industry and her dedication to philanthropy and women’s empowerment exemplify the power of combining passion with purpose. Her story is one of resilience, innovation, and a commitment to making a positive impact on the world.
At Elite Garment Distro, Kenya and her team don’t just trade in garments; they deal in possibilities. They believe that everyone, irrespective of geographical constraints, should have the opportunity to experience and own elite brands. Their partnerships with leading brands and retailers in the USA allow them to provide quality goods at exceptional prices to countries worldwide.
Kenya’s vision extends beyond business success. At Elite Garment Distro, they champion a sustainable future by upcycling and redistributing clothing to extend its lifecycle, reducing the environmental footprint. They are dedicated to preserving the planet while supporting global humanitarian efforts, particularly those aligned with their core mission of providing apparel to those in need.
Kenya Roberson’s story is one of transformation, innovation, and a commitment to driving global change. Her journey from corporate life to fashion entrepreneurship, marked by a relentless pursuit of sustainability and social impact, is an inspiration to many. Under her leadership, Elite Garment Distro continues to redefine the fashion industry, combining business success with a heart for philanthropy and sustainability.